The Loyal

You figured out, at some point, that this brand makes the shoe that fits you, this one makes the perfect t-shirt, this café is your café. And then you stopped looking. You go nowhere else. You'll buy the exact same thing again when it wears out, and you'll be happy about it.

There's a deep contentment in this that restless people never get to feel. You found home and you stayed.

The only thing to watch: loyalty is a choice, not a cage. The world occasionally makes something even better than your forever-brand. You don't have to switch — but every few years, it's worth looking up to check. Just in case.